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Media Contact:
    Karl Nigg
    karln@doctoroncall.com
    405.917.1987

National Physician Hotline Responds to Health Care Crisis

Oklahoma City, OK — January 22, 2003 — The time is right for Doctor On Call, a national 24-hour physician healthline. Proposed changes in the health care environment and the growing rate of uninsured Americans demonstrates the need for the physician access now available through the Doctor On Call network. To wit:

  • Last week, on the heels of a doctor strike in West Virginia and threatened work stoppages in New Jersey and Pennsylvania, President Bush trumpeted a plan aimed at addressing doctor shortages and reducing the soaring costs of health care and insurance.
     
  • Last week, White House spokesman Ari Fleischer said an issue in the Bush administration's new health care policy is "to make sure emergency rooms are used for emergencies" rather than primary care.
     
  • Last week, the Associated Press reported an estimated 1.4 million Americans lost insurance coverage in the past year due to layoffs, boosting the total number of uninsured people in the U.S. to 41 million.

Developed in 1995, this national physician network has quietly provided service to approximately 20,000 members. The success of the healthline, combined with the public's growing need for immediate access to physicians, prompted the national rollout.

"The system's been successful because people really appreciate being able to speak to a physician directly on an immediate basis. If they call their physician's office, they're lucky if they get a call back within the hour, and usually then it's only a nurse. And if they call an emergency room to get information, they'll be told to come in," said Dr. Brent Blue, who developed the network and personally interviews and selects the board certified physicians for Doctor On Call. "In our system, they can call and talk to a physician immediately, and since more than 70 percent of all office visits and emergency room visits are informational only, we provide a very valuable service and save a great deal of time and money."

The service is available 24 hours a day and seven days a week, including holidays. Members pay a low annual fee that entitles them to unlimited calls and unlimited minutes. Members are issued a personal PIN number and utilize a toll-free number for immediate access to a board certified physician. With 240 board certified physicians currently on the network, Doctor On Call is the only health information service staffed exclusively by doctors.

"The Centers for Disease Control has documented that one reason for rising health care costs is the increased use of emergency rooms for non-emergencies. This puts a huge financial burden on employers, employees, health care systems and insurance companies," Doctor On Call chief executive officer Karl Nigg said. "It's estimated that $300 billion of health care costs are unnecessary. Doctor On Call can give consumers the access to health information they want and need — and the peace of mind that comes with it — at a fraction of the cost and in a fraction of the time."

In addition to the information and convenience Doctor On Call provides consumers, the service's ability to customize a program to the specific needs of health plans or groups — while at the same time improving production and providing a large potential savings to the insured group and its employees — can make Doctor On Call an attractive partner for businesses.

Enrollment and membership in Doctor On Call is immediately available for both individuals and groups. For more information, prospective members can visit the service's Web site at www.DoctorOnCall.com or call 800-834-8558.

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- Administrative Bios Below -

Doctor On Call Administrative Bios

Brent Blue, M.D.
Dr. Brent Blue is the founder of Doctor On Call. His experience practicing medicine in both the primary care and emergency arenas led to the development of the Doctor On Call service in October 1995 after seven years of research and development. Dr. Blue has practiced family and tourist medicine in Jackson Hole, Wyo., for more than 20 years. He and his staff provide medical care at Emerg+A+Care in Jackson and Grand Teton Medical Clinic in Grand Teton National Park. Dr. Blue is Board Certified in both Family Practice and Emergency Medicine. He frequently takes shifts in emergency rooms in San Jose, Calif., to maintain his emergency skill levels. In addition, Dr. Blue has been a regular columnist for the Jackson Hole Guide newspaper and several other consumer print magazines and computer journals. He is active in aviation medicine and lectures frequently on health issues. Born and raised in Louisville, Ky., Dr. Blue attended Vanderbilt University and the University of Louisville School of Medicine. He received his postdoctoral training at the University of California-San Francisco.

Karl K. Nigg, CEO
Karl Nigg is an experienced healthcare executive with proven leadership and expertise in the areas of sales, marketing, strategic planning and development, P & L management, distribution and logistics, business development, restructuring and turnaround situations. With experience at UroCor, Inc., saniVex Technologies, Inc., and Amersham Healthcare, North America, Mr. Nigg most notably is known for his ability to increase the financial discipline and organizational focus of corporations, achieving sustainable improvements in operating efficiency, quality and customer satisfaction. Early in his career, Mr. Nigg developed and founded a highly-successful pharmaceutical distribution service, which he subsequently sold to Roche Pharmaceuticals. He holds a B.S. in Pharmacy from the University of New Mexico and a Juris Doctorate from Santa Clara University.

Mike McAuliffe, Partner
Mike McAuliffe is the managing principal of McAuliffe, Norick & Associates, an Oklahoma City advertising agency. Prior to forming the agency in 1998, Mr. McAuliffe was a vice president with Ackerman McQueen Advertising. His professional career also included serving as chief of staff for Oklahoma City mayors Ron Norick and Andy Coats. Mr. McAuliffe has served on numerous boards, including Leadership OKC, United Way and the Oklahoma City Philharmonic. He currently is president of the organization that oversees the restoration, preservation and improvements to the Oklahoma Governor's mansion. He also is on the board of the American Red Cross and a member of Leadership Oklahoma. The Oklahoma City Rotary Club named him Rotarian of the Year in 1997. In 1995, he received a Distinguished Leadership Award from the National Association for Community Leadership in Washington, D.C. He received his Bachelor of Arts Degree in Public Relations from the University of Central Oklahoma and earned his Master's Degree in Management from Southern Nazarene University.

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